Social psychology

Content introduction

David Myers' Social Psychology is a textbook used in the teaching of social psychology in more than 700 colleges and universities in the United States. Since its publication, it has been deeply loved by teachers and students and social psychology lovers, and has been translated into many languages and has wide influence。This book is translated from the 11th edition。
　　The book consists of four parts: Social thinking, Social Influence, Social relations, and applied social psychology。Chapter 1 (Introduction to Social Psychology) focuses on the basic concepts of social psychology, important viewpoints, the impact of values on psychology, and the research methods of social psychology, etc., which lays a solid foundation for readers to systematically complete the following four social psychology courses。One part (2-4 chapters) focuses on how we see ourselves and others。It involves self-concept, self-esteem, self-control, self-serving bias, impression management, social belief and judgment, and the interaction between attitude and behavior。Part 2 (Chapters 5-8) focuses on how we influence and relate to each other, and explores the power of social influence。It deals with the cultural roots of attitudes and behaviors, the power of social obedience, the principles of persuasion and group influence。Part 3 (Chapters 9-13) focuses on how we relate to each other, analyzing the positive and negative polarity of feelings and behaviors between people: prejudice, aggression, attraction and intimacy, altruism, conflict and reconciliation。The fourth part (chapters 14-16) focuses on applying the theoretical principles and research results in the previous chapters to real life，Social psychology is used throughout the book，However, it systematically introduces the application of social psychology in clinical, judicial and other fields，Finally, the relationship between social psychology and the future of sustainable human development is prospected，Especially in the face of population growth, overconsumption, global warming and other ecological crises，Social psychology should play a role。
　　David Myers makes full use of his unparalleled talent for psychological writing, combining scientific rigor with humanistic breadth, both emotional and rational, to make it easy for readers to grasp psychological knowledge in the process of enjoyable reading。It can be said that Myers' Social Psychology became the leader of its kind immediately after its publication. Even the abstract and rigorous scientific knowledge can be vividly presented to the reader through vivid illustrations, humorous cartoons, intelligent introduction, clear tables, and beautiful language, making the learning of knowledge a pleasant journey。With each republication, Myers seeks input from teachers and students of psychology around the world to ensure that the book is cutting-edge, precise in definition, rigorous in research, and comprehensive in theory。In addition, some columns inspire readers to think, such as "Spotlight" on some classic studies in the history of social psychology;"Research Features" introduces some of the major findings of current social psychology;"The Story Behind the Research" gives readers an insight into the research paths of these masters of social psychology。This book is suitable for teachers and students of psychology, sociology and other majors, as well as general readers interested in social psychology。

Preface to Chinese translation
      To Chinese readers
      Letter from author
      前言
      Chapter 1 Introduction to Social Psychology 2
      Part I Social thinking
      Chapter 2 Self in Society 32
      Chapter 3 Social Beliefs and Judgements 76
      Chapter 4 Attitudes and Behaviour 118
      Part II Social impact
      Chapter 5 Genes, Culture and Gender 150
      Chapter 6 Conformity and Obedience 184
      Chapter 7 Persuasion 222
      Chapter 8 Group Influence 262
      Part III Social relations
      Chapter 9 Prejudice: Not Liking Others 302
      Chapter 10 Attack: Harming Others 348
      Chapter 11 Attraction and Intimacy: Liking Others and Loving Others 386
      Chapter 12 Helping Behavior 432
      Chapter 13 Conflict and Reconciliation 474
      Part IV Applied Social Psychology
      Chapter 14: The application of Social psychology to the clinical field 516
      Chapter 15: Application of Social Psychology to the judicial field 550
      Chapter 16 Social Psychology and the Future of Sustainable Development 580
      结　语　605
     Reference 606